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Portfolio / Dignity Health Find a Doctor Tool
Dignity Health Find a Doctor Tool Dignity Health Find a Doctor Tool Site Map Dignity Health Find a Doctor Tool Site Flow Dignity Health Find a Doctor Tool User Flow Dignity Health Find a Doctor Tool UX UI Design annotations Dignity Health Find a Doctor Tool UX UI Design annotations Dignity Health Find a Doctor Tool UX UI Design annotations Dignity Health Find a Doctor Tool UX UI Design annotations Dignity Health Find a Doctor Tool UX UI Design annotations

Find a Doctor Tool


Interbrand

After a thorough audit of the Dignity Health’s enterprise site, we found an opportunity to optimize the existing Find a Doctor tool experience. Our goal was to deliver an effective search tool that would support our primary user’s mission to find a primary care physician or specialist nearby, offer intelligent features that guide the user, and diminish any friction in the experience for ease of use.

We began by identifying user personas who use our Find a Doctor tool and took stock of pain points in the existing experience. We did a competitive analysis with our direct competitors. We brainstormed new features that would align with key decision making needs, such as do they take my insurance, take on new patients, and are within 25 miles of my location. We built user flows, wireframes, and visual designs and brought our ideas together to launch an MVP product. In addition to working directly with Dignity Health’s engineering partner, we provided the Dignity Health team and engineers extremely detailed UX/UI specifications streamline our workflow.

 

Visit DH Find a Doctor Tool →

Credits

Mary Doyle, Creative Director
Sarah Calvillo, Lead Product Designer
ClearData, ClearData
Nick Cifuentes, Director, Digital Engagements, Dignity Health

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Portfolio / Dignity Health Newsletter
Dignity Health Newsletter Dignity Health Newsletter

Find a Doctor Tool


Interbrand

Health Matters is an Dignity Health initiative to offer valuable information about general wellness, specialty care, practicing care and the power of compassion to patients around the world. I created a newsletter design template that would highlight their Health Matter articles, as well as cross promote their other campaign initiatives that emphasize the importance of compassionate care.

 

Visit Health Matters →

View Full Newsletter →

Credits

Alan Roll, Creative Director
Sarah Calvillo, Lead Product Designer
Nick Cifuentes, Director, Digital Engagements, Dignity Health

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Portfolio / Dignity Health Online Waiting Tool
Dignity Health Online Waiting Tool

Dignity Health Online Waiting Tool

Dignity Health Online Waiting Tool

Dignity Health Online Waiting Tool

Dignity Health Online Waiting Tool

Dignity Health Online Waiting Tool

Online Waiting Tool


Interbrand

I worked with the folks at Dignity Health improve the overall quality of the Online Waiting Room experience. We simplified the search tool and offered users default search results based on their location. We added easy one-click appointment bookings that integrates with Dignity Health’s InQuicker software. We added visual imagery and educational information that would help users to self-identify which facility is best suited for their medical needs. We upgraded our experience to be mobile responsive. Additionally, we created consistent and strategic campaign messaging across key touch points throughout the enterprise site to market our product launch.

 

Visit DH Online Waiting Room →

Our Process→

Credits

Mary Doyle, Creative Director
Sarah Calvillo, Lead Product Designer
ClearData, ClearData
Nick Cifuentes, Director, Digital Engagements, Dignity Health

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Portfolio / Concourse
concourse art studios for rent concourse.co homepage concourse art studios for rent dance studio for rent concourse blog concourse illustration icons concourse logo explorations

Concourse.co


Among Mad People

Techie by day, hip hop dancer by night. Dancing has always been a passion of mine since I was 15 years old.
Finding a rehearsal space is difficult, so I created a platform for artists to list their studio space for rent. Artists from a wide spectrum of creative disciplines (i.e. dancers, painters, photographers, sound engineers) can find art studios for rent to facilitate their creative process. Concourse was featured on Product Hunt and in Adobe Typekit’s first commercial introducing Typekit Marketplace.

I bartered my way to develop this site (See TodayTomorrow). In doing so, I’ve gained a wealth of knowledge on how to build an MVP product without funding and without being backed by a PR firm. It’s been a hell of a ride so far and an amazing opportunity for me to grow as a designer, leader in my field, and an entrepreneur.

Visit Concourse →

Credits

Among Mad People, Creative Direction, UX/UI Design, Branding
Polymer Mallard, Development

Featured

Product Hunt
Typekit Marketplace
Typekit Marketplace Commercial
Sites We Like

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Portfolio / TodayTomorrow
todaytomorrow app today tomorrow landing page today tomorrow iphone app discover events today tomorrow today tomorrow welcome tutorial

TodayTomorrow


Polymer Mallard

Creative technologist, Matt Kenefick, from Polymer Mallard is changing the way we meet up with our friends. Spend less time planning and more time hanging out. Unlike a planning app, TodayTomorrow only allows you to post events for today and tomorrow. You can casually find out what your friends are up and spontaneously latch on to plans as you like.

TodayTomorrow was a special project for me because it was the catalyst to launching Concourse.co, a platform for artists. Matt wanted to create an app and I wanted to build a site. We decided to barter services to get these projects up and running. We were able to launch both projects within a couple months. Win, Win.

Visit TodayTomorrow →

Credits

Among Mad People, Creative Direction, UX/UI Design, Branding
Polymer Mallard, Development

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Portfolio / Airbnb Guest Onboarding
Airbnb_01 Airbnb_02 Airbnb_03 Airbnb_04 Airbnb_05 Airbnb_06 Airbnb_07 Airbnb_08 Airbnb_09

Airbnb Guest Onboarding


Holografik

Airbnb is known for creating a trusted online community marketplace for travelers to discover and book unique accommodations around the world. Airbnb is dedicated to building the best host and guest user interaction model. Airbnb hired us to sift through the guest onboarding flow and explore designs that would improve the host’s experience. A host’s experience would greatly improve if we prompt guests to divulge more information about themselves. We explored several different interaction models in the sign in, sign up, and request to book flows. These designs were then sent over for A/B testing.

Read About Guest On-boarding Process →

My Role

Design Direction, UX/UI Design, Illustration

Credits

Cary Gibaldi Creative Director
Kerry Gould, Project Manager

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Portfolio / Ebay Digital Comics
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Ebay Digital Comics


Punchcut

Punchcut’s creatives had developed concept designs for Ebay’s Digital Comic ecommerce website. With Punchcut’s designs, I created adaptive and responsive design templates. This product was designed to consider the desktop, ipad, iphone 5, and iphone 4. With each mobile and tablet design, I considered landscape and portrait use cases. Punchcut and I also worked together on creating technical specifications for each design template, along with documented strategies on how to easily create new content for the website without compromising the integrity of product across platforms.

How to get Pixel Perfect Designs →

My Role

Design, Production
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Portfolio / Drinklist
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Drinklist


UrbanDaddy

Urbandaddy is a lifestyle media company that curates online editorial content, hosts events, and creates interactive experiences. Drinklist is a cocktail enthusiast’s guide to finding THE perfect cocktail tailored to your standards. Discover the DNA of a cocktail, what drinks are trending in your city, and where to find your go-to Negroni on a Tuesday night. We’re serving up hyper-relevant content that help you create the perfect night out in the city.

My Role

Design Director/ UX/UI Designer
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Portfolio / BlackMarket
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BlackMarket


UrbanDaddy

Product designs for UrbanDaddy’s editorial e-commerce website, designed for desktop, tablet, and mobile. Working along side the dream team, Zander Brimijoin and Daniel Scheibel from Red Paper Heart, we developed a sophisticated hybrid site using HTML5 and Javascript. We aspired to innovate a new luxury e-commerce experience, integrating animation that would surprise users and lead with tailored editorial content that would excite users to buy luxury goods. Our goal was make Blackmarket feel like customer centric experience that was a natural extension of the physical pop-up store.

RIP Blackmarket: Behind the Scenes →

My Role

Design Direction, Motion Graphics, Prototyping, Illustration

Credits

Zander Brimijoin, Creative Director, Design Direction, Prototyping
Daniel Scheibel, Senior Developer, Prototyping

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Portfolio / Flavor Bible
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Flavor Bible


Arbitrary

This project was inspired by The Flavor Bible, a wonderful culinary book written by Karen Page and Andrew Dornenburg. The Flavor Bible reveals the science behind ingredients, their flavors, and how ingredients are paired. As it turns out, there are only a finite amount of ingredients that can fit within a 400 page book. Arbitrary approached me to concept The Flavor Bible’s digital counterpart which could house an infinite amount of ingredients, their flavor profiles, flavor affinities, findings, and anecdotes from professional chefs. My designs facilitate the user’s primary goal, to research ingredients and related content. It also focuses on alternative exploratory components that exposes users to new content and content related to their location, time, season, and what’s currently happening in the culinary industry.

My Role

Creative Direction, Product Design, Illustration

Credits

Jamie Kosoy, Concept
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