After a thorough audit of the Dignity Health’s enterprise site, we found an opportunity to optimize the existing Find a Doctor tool experience. Our goal was to deliver an effective search tool that would support our primary user’s mission to find a primary care physician or specialist nearby, offer intelligent features that guide the user, and diminish any friction in the experience for ease of use.
We began by identifying user personas who use our Find a Doctor tool and took stock of pain points in the existing experience. We did a competitive analysis with our direct competitors. We brainstormed new features that would align with key decision making needs, such as do they take my insurance, take on new patients, and are within 25 miles of my location. We built user flows, wireframes, and visual designs and brought our ideas together to launch an MVP product. In addition to working directly with Dignity Health’s engineering partner, we provided the Dignity Health team and engineers extremely detailed UX/UI specifications streamline our workflow.
Mary Doyle, Creative Director
Sarah Calvillo, Lead Product Designer
Nick Cifuentes, Director, Digital Engagements, Dignity Health