The Skittles Fizzl’d Fruits Campaign is an extension of a larger effort to create a world that would house all of skittles pack series. Skittles is known for innovating new flavor packs, such as Fizzl’d Fruits. This site was strategically built to be completely customizable each time a new flavor pack is released. A ton of bizarre content was created for this ever-scrolling website to characterize the Fizzl’d Fruit Skittles pack.
My RoleDesign, Production
Awards2011 W3 Awards, Websites: Food & Beverages – Silver
2011 W3 Awards – Gold
2011 Golden Award of Montreux – Gold
2011 IAB MIXX Awards – Silver
2011 New York Festivals Innovative Advertising Awards – Finalist
2010 FWA – Site of the Day