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Land’s End

Land’s End offer a variety of backpacks that come in a number of sizes, shapes and colors and can be customized as well. To this concept, we built a fantasy backpack creator: Packland. This interactive wonderland gives kids an adventuresome way to design the ultimate backpack, appealing to their sense of imagination. This site is chock full of animation, playful environments, and fun accessories.

My Role

Animation, Production


Jason Hart, Art Director
Nathan Peters, Designer


Big Spaceship


2010 W3 Awards, Children – Gold
2010 Webby Awards – Honoree
2010 One Show Interactive – Finalist
2009 FWA – Site of the Day
2010 New York Festivals Innovative Advertising Awards – Finalist
2010 SXSW – Finalist
2009 Adobe Max – Honorable Mention
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