Back to top

Portfolio / BlackMarket
blackmarket 8 blackmarket 1 blackmarket 2 blackmarket 3 blackmarket 4 blackmarket 6 blackmarket 7



Product designs for UrbanDaddy’s editorial e-commerce website, designed for desktop, tablet, and mobile. Working along side the dream team, Zander Brimijoin and Daniel Scheibel from Red Paper Heart, we developed a sophisticated hybrid site using HTML5 and Javascript. We aspired to innovate a new luxury e-commerce experience, integrating animation that would surprise users and lead with tailored editorial content that would excite users to buy luxury goods. Our goal was make Blackmarket feel like customer centric experience that was a natural extension of the physical pop-up store.

RIP Blackmarket: Behind the Scenes →

My Role

Design Direction, Motion Graphics, Prototyping, Illustration


Zander Brimijoin, Creative Director, Design Direction, Prototyping
Daniel Scheibel, Senior Developer, Prototyping

View More Less Is More