I worked with the folks at Dignity Health improve the overall quality of the Online Waiting Room experience. We simplified the search tool and offered users default search results based on their location. We added easy one-click appointment bookings that integrates with Dignity Health’s InQuicker software. We added visual imagery and educational information that would help users to self-identify which facility is best suited for their medical needs. We upgraded our experience to be mobile responsive. Additionally, we created consistent and strategic campaign messaging across key touch points throughout the enterprise site to market our product launch.
Mary Doyle, Creative Director
Sarah Calvillo, Lead Product Designer
Nick Cifuentes, Director, Digital Engagements, Dignity Health